Regulators crack down on fake likes and online review scams

U.S. regulators have delivered their first case against fake social media influence by settling with a company that sold YouTube views and Twitter followers to celebrities and brands. Regulators also reached a deal with a cosmetics brand caught making fraudulent reviews to boost its products online.On Monday, the Federal Trade Commission announced the twin settlements, both striking at the heart of inauthentic marketing tactics online, which is an issue major brands have complained about for yea