Reese's promising interactive haunted house was no treat

Halloween is the biggest holiday for Reese’s, not to mention parent company Hershey Co. In years past, Reese’s has crafted interactive events, like a vending machine where people could exchange Halloween candy for its peanut butter cups, to drive holiday engagement. This year, Reese’s opted for another interactive experience—this time a live one, which Reese's described as "the most epic Reese’s Halloween treat experience to date.”   &