16-07-2019 18:50 via adage.com

Reebok taps Cardi B for trippy new spot

Reebok is running full-steam ahead under new top marketer Matt Blonder, debuting the latest spot from its “Sport the Unexpected” campaign. The trippy 60-second commercial takes place at a beauty salon and stars Cardi B, Reebok's Club C sneakers and some crazy fingernails.The campaign “celebrates bold, unapologetic risk takers who reshape culture—those who are anything but expected,” said Inga Stenta, senior director of global marketing at Adidas-owned Reeb
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