Reddit's chief operating officer on how the platform is doubling ad revenue

Reddit, the self-styled “front page of the internet,” is on a roll. Despite a lingering reputation for having a brand-unsafe environment (where subreddits have historically embraced white nationalism or toxic masculinity), the online bulletin board and collective of micro-communities is on target to double its ad revenue in the U.S. from $100 million in 2019 to $200 million in 2021, according to an eMarketer report from earlier this year.This growth is largely the resu