29-09-2020 16:00 via adage.com

Reach and relevance: The new video landscape

Now, more than ever, brands need to connect with people in a meaningful, authentic way. But the content of today is no longer delivered in traditional ways, and brands have increasingly shorter windows to make a big impact, especially on social. In this intimate conversation, we’ll learn how video-focused media efforts have shifted and what consumer behavior is telling us when it comes to video consumption. We’ll also discuss how the opportunities for brands to build connection and r
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