Quicken Loans to formally adopt Rocket Mortgage name

It's official: As of July 31, the Quicken Loans branding will be no more.While amounting to a "significant" change, a statement from the company, part of Detroit-based Rocket Companies Inc., notes that the only difference existing clients will notice will be a shift from "Quicken Loans" to "Rocket Mortgage" on official documents, letters and other communications from the company."More than 20 years ago, Dan Gilbert, our founder and chairman, had a vision of putting the entire mortgage process on