Q&A: WarnerMedia’s Dan Aversano on why attribution is getting real

Attribution, or the ability to tie ad exposure to a marketer’s goals—including store visits, brand lift and even sales—has long been a staple of digital, search and social ad campaigns. But that has changed dramatically over the past several years as the evolving dynamics of the television industry have led to increased investment and adoption of attribution in what is still the most effective medium in the world.A leading driver of this shift is WarnerMedia, now a part of AT&a