Puma’s Soccer Athletes Find Their Flow With Spotify

Athletic gear maker Puma incorporated music-streaming platform Spotify into the rollout of its Anthem Pack football boots. In what Spotify called a first-of-its-kind partnership, Puma's Find Your Flow initiative included playlists from soccer stars including Antoine Griezmann, Romelu Lukaku and Luis Su?rez. Each playlist will feature bespoke cover artwork and exclusive audio clips in which...