Publicis and Heineken debut a new agency model, based in an Amsterdam bar

Publicis has created a new bespoke agency model, Le Pub, together with its Heineken client, that will integrate creativity, data and brand experience.Le Pub will be based in a bar in Amsterdam and will draw on the capabilities of data business Epsilon and digital specialist Publicis Sapient. Bruno Bertelli, global creative director at Publicis, will take on the additional role of CEO of Le Pub, which Publicis claims will deliver “greater agility, localization and personaliza