16-09-2019 12:00 via adage.com

Procter & Gamble will buy 9,000 tickets to support equal pay for women's soccer

Procter & Gamble's Secret deodorant will spend $200,000 to buy 9,000 tickets to National Women’s Soccer League games in September and October as part of the brand’s growing effort to support equal pay and opportunity for women’ soccer players.Secret will buy 1,000 tickets at one home game for each of the league’s nine teams, offering the seats to women’s organizations, youth sports teams, not-for-profit organizations and other local partners. The brand will also
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