Procter & Gamble shows its road map, and ANA listeners may have reason to follow

Procter & Gamble Co. is no longer earth’s largest advertiser by cash outlay, but Global Brand Officer Marc Pritchard laid claim to a different title in his speech to the Association of National Advertisers Masters of Marketing conference on Friday.“We’re disrupting the definition of the ‘world’s largest advertiser,’” Pritchard said. “It’s not who spends the most. It’s who reaches the most people efficiently and effectively to drive