28-05-2020 11:00 via adage.com

Procter & Gamble and GLAAD see LGBTQ ads lifting sales and social acceptance

Procter & Gable Co. has released several high-profile ads in recent years portraying LGBTQ people for Pantene, Tide, Gillette and Vicks. But a dive into its ad archives for a new branded documentary from CNN’s Great Big Story brought a surprise discovery of several Ivory ads from the 1880s with seemingly homoerotic imagery.The video, which launches today, dovetails with a survey from GLAAD showing non-LGBTQ people exposed to LGBTQ people in entertainment or ads are more likely to be co
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