Pringles has nearly doubled its investment in esports

Pringles wants to be the chip of choice for esports players.The Kellogg brand has nearly doubled its investment when it comes to sponsorships in the online competitive gaming space.Pringles first began a partnership with ESL, formerly Electronic Sports League and widely known as the world's largest esports company, in October 2017 by sponsoring a single event--ESL's One Hamburg in Germany. The next year saw the brand sponsor two events, one in Germany and one in Poland. Now, in 2019, Pringles w