06-08-2020 23:24 via feeds.adweek.com

Preroll PSA Ads Ask Viewers Not to Skip Over Homeless People

A new PSA campaign is taking advantage of YouTube's "Skip Ad" button to simulate how people ignore the plight of homelessness. The pro bono series of preroll ads, created through a partnership between Deutsch LA, the United Nations and Tribeca Film Festival, star actor and trans activist Theo Germaine imploring viewers not to skip homeless...
Read more »