28-10-2019 12:36 via adage.com

Popeyes unabashedly bashes Chick-fil-A to promote the return of its chicken sandwich

As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays.In August, Popeyes hailed the sandwich as its biggest launch in 30 years. That said, not even Popeyes predicted the frenzy. It ran out of the sandwich in about two weeks, roughly a month before it expected to do so. Popeyes restaurants around the country saw unheard-of crowds. Diners turned away in disappointment after learning the sandwich was
Read more »