Popeyes' two-word tweet sent its new chicken sandwich sales soaring

“Y’all good?” GSD&M’s contribution to Popeyes’ winning chicken sandwich launch began with those words that set the internet on fire. The “Chicken Wars” began when in response to all the hype that Popeyes’ sammy was getting, competitor Chick-fil-A released a flaccid tweet proclaiming “Bun + Chicken + Pickles = Love.” Popeyes immediately shut that down with its two-word silver bullet. Also the “Tiny But Mighty” winner in o