Pizza Hut debuts 'first' virtual stadium deal for Madden NFL tournament

Pizza Hut is doubling down its football footprint after scoring a deal with EA Sports as the official sponsor of the Madden NFL 20 Championship Series, which is an esports event where fans of the popular video game compete throughout the season for a chance to win nearly $200,000. As part of the deal, Pizza Hut will have its own virtual stadium, making it the “first-ever virtual stadium deal in esports,” according to the restaurant chain. Although the move comes just a year afte