Pivot and pivot again

If there’s one constant in the agency landscape, it’s that everything changes—and although understanding, predicting and preparing for that change is incredibly hard, it is possible. At DAC, we have been able to successfully transform ourselves twice during the last decade—first from an analog agency to a search agency with local tech, then to a full-service performance agency—by adhering to three key principles.1. Know that change starts at the topWithout clear and