Pitbull and Horizon Media’s 305 Worldwide inks first deal with Boost Mobile

At the beginning of August, Horizon Media and Armando Christian Pérez, better known as Pitbull, launched a new full-service multicultural agency—305 Worldwide. At Advertising Week on Thursday, the rapper, along with Horizon Media President, CEO and Founder Bill Koenigsberg, announced the agency’s first client: Boost Mobile. Ad Age sat down with the Grammy-winning artist and entrepreneur, who serves as Chief Creative Officer of the agency. Pitbull, who was also Advertising