Pinterest Kicks Off ‘Be Their Next’ B-to-B Campaign

Pinterest Thursday kicked off "Be Their Next," its first ever business-to-business campaign targeted at advertisers in six countries: Australia, Canada, France, Germany, the U.K. and the U.S. The company is pitching the opportunities presented by 97% of the top searches on the platform being unbranded, saying that 83% of weekly Pinners made a purchase based...