09-10-2019 17:05 via adage.com

Peloton sues cycling rival Echelon, alleging copycat products and false advertising

Peloton Interactive is suing competitor Echelon Fitness, accusing it of flooding the market “with cheap, copycat products” while waging a false-advertising campaign to undercut Peloton’s business.In a lawsuit accusing Echelon of infringing patents and trademarks, New York-based Peloton says the upstart lied about Peloton’s business and stole its customers. It wants a federal court in Delaware to put a halt to what it called Echelon’s attempt to “free
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