13-02-2020 04:10 via feeds.adweek.com

Paramount Pictures Continues Its Snapchat Blitz for Sonic the Hedgehog

Sonic the Hedgehog is spending a lot of time on Snapchat this week. Paramount Pictures teamed up with the messaging application on augmented reality landmarker lenses, as well as a face lens and world lens, backing the feature film, which hits theaters Friday (Feb. 14). Landmarker lenses will be available in Berlin (Brandenburg Gate), London...
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