Paramount creates a star trek and could the Boss be in the Bowl? Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Glory days for Jeep?Only two days left until advertising’s biggest event and advertisers are still unveiling their commercials—or, in the case of Jeep, trying to keep them under tight wraps. We say trying because, despite the com