01-10-2019 19:46 via adage.com

Pandora overhauls app as digital audio continues to fragment

Pandora said Tuesday that it’s overhauling its app, a move aimed at increasing user engagement as the digital audio landscape fragments. Back in 2001, when Pandora first debuted, its users only consumed music and they did so through their personal computers. Fast forward to today, however, and people are listening to more than just songs, and they’re doing so on a plethora of devices that include mobile, smart speakers, so-called infotainment systems and even TVs. At the sa
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