17-04-2020 22:55 via feeds.adweek.com

P&G Believes Our Relationship With Hygiene and Cleanliness Has Changed for Good

The coronavirus outbreak won't be around for the long term, but executives at Procter & Gamble think new attitudes about keeping households and the items within them clean will. Today, the Cincinnati-based CPG manufacturer reported its highest U.S. sales growth in decades, seeing a 10% boost in the past quarter as shoppers stockpiled on consumer...
Read more »