Pairing Passion and Purpose: BT and Saatchi & Saatchi’s ‘Hope United’ Campaign

Pairing passion and purpose, a large-scale social justice campaign aims to bring attention to a very common issue through education and awareness. During the Euro 2020 final, Marcus Rashford was subbed onto the pitch in the 120th minute with the score tied 1-1, effectively only coming on for penalty kicks. The Manchester United player then...