Pabst Sends Media Account to MDC Partners’ Assembly

Pabst Brewing Company, the Pabst Blue Ribbon (PBR) brewers, has a new media agency partner. Pabst appointed MDC Partners' Assembly as its media agency of record, following a review. Assembly will be responsible for integrated media planning and buying, data and media strategy, audience strategy and performance strategy across the Pabst portfolio of brands. In...