Ovo’s Marketing Is High on Ideas, Low on Energy and Empty on Empathy

When the content marketing and search engine optimization (SEO) teams at British energy supplier Ovo-owned SSE Energy Services were brainstorming ideas for their 2022 blog content calendar, little did they realize the reputational damage that would result. A recent post by the energy giant of heat-saving tips included cuddling a pet and eating porridge to...