Outdoor Voices Debuts a Content Website (and a Zine)

Outdoor Voices, a direct-to-consumer activewear company whose motto is "doing things," now wants to make it easier for its customers to find those things to do. The 5-year-old company is rolling out a content marketing platform today dubbed "The Recreationalist," aiming to give customers a hub related to doing something, whether it's in nature, working...