Outdoor retailer REI launches a magazine, Uncommon Path

Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people.Outdoor retailer REI today launched Uncommon Path, a quarterly print magazine, in partnership with HearstMade, the division of Hearst Magazines that produces Airbnb Magazine with Airbnb.As Adrianne Pasquarelli reported in June when the REI-HearstMade partnership was first announced, Uncommon Path replaces the retailer’s catalog; it's meant to emphasize an REI-as-lifestyle