Oreo pulls a weird stunt, and Pepsi lets another brand share its spotlight: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can sign up to get an audio version of this briefing on your Alexa device.Pre-licked Oreos
Scottish pop star Lewis Capaldi licked a bunch of Oreos and is auctioning them off to raise money for charity. (Yes, it’s gross, but this is 2019, when Instagram celebrities are selling off their used bathwater for $30 a bottle.) Capaldi’s stunt is part