Online lingerie retailer ThirdLove tests first real store in NYC

ThirdLove Inc., an online lingerie seller, has tried to be the antithesis of Victoria’s Secret. Now it’s taking a page from its larger rival’s playbook: stores.The startup, which launched in 2012 and positioned itself as a body-positive bra option, will open a temporary boutique in Manhattan’s SoHo district—a 10-minute walk from the nearest Victoria’s Secret—where it will cull data from customers on their shopping and dressing-room preferences. The shop