Olympics Opening Ceremony ratings miss advertiser expectations

NBCUniversal is already out to advertisers with Olympic make-goods as ratings for its Opening Ceremony in Tokyo hit its lowest levels in more than three decades and fell short of the broadcaster's guarantees to advertisers. With 16.7 million people tuning in to watch Friday’s Opening Ceremony across NBC's linear channel, website and apps and Peacock streaming service, according to preliminary numbers provided by NBCU, the event went down as the least-viewed since the Seoul G