19-02-2020 20:09 via feeds.adweek.com

Olay Will Stop Retouching Advertisements by the End of 2020

Olay, the skincare brand owned by Procter & Gamble, will no longer retouch photos in its advertisements, it announced today at an event in New York City. The plan is to end all retouching in Olay's advertising imagery--in print, digital, TV and out-of-home--by the end of 2020. Coinciding with the announcement is a release of...
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