Not every TV network will talk up targeting and attribution in the upfronts

While the majority of TV networks will spend the next few months pitching advertisers on their targeting capabilities, new measurement tools and ability to prove commercials drive business results, there's something to be said about networks that continue promoting what TV was once known forreach and safety.In this way, Hallmark Channel won't spend its conversations with agencies and their clients talking up data sets or striking guarantees that are based on new metrics. Instead, it will focus