Nike uses app to stop sneaker returns

The world’s largest sneaker company is launching Nike Fit, an addition to its app that lets customers scan their feet at home and provides their proper size in various models. The company says 60% of people wear the wrong size shoe, and concern over fit has a material impact on consumer confidence.“This is something that Nike, like every other shoe company in the world, has been trying to improve since shoes were created,” said Michael Martin, the Beaverton, Oregon-based compan