NFL now means 'Not For Laundry' in new Tide campaign

The NFL has a new meaning, “Not For Laundry.”At least that's what Tide suggests in a campaign enlisting the league, Peyton Manning, NBC, Gwen Stefani and others for a new push that aims to ensure no one misses football over a little thing like laundry. The TV, digital and social campaign breaks Sept. 8 during the first Sunday Night Football broadcast of the year.The work from Woven, a multi-agency shop created last year for Procter & Gamble Co.’s No