NFL kicks off its 100th season with a 9 percent ratings hike

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech.The only game in townThe NFL, its media partners and their advertisers closed out Week One of the league’s centennial season feeling understandably chipper about the near future—even if the product itself wasn’t always terribly compelling (the avera