NewFronts Day 1—how YouTube is competing with TikTok and NFL ad updates

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ll be sharing a daily roundup of events, interviews and sessions from the Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. YouTube’s got shorts Shorts, YouTube’s answer to TikTok content, took center stage at the Google-owned platform’s presentation yesterday, Ad Age Chief Technology Reporter Garett Sloane writes. YouTube released new a