New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher.As marketers map out their advertising plans leading up to the election, one thing is clear: The traditional focus on linear television is now an outdated strategy, and one that leaves an entire generation out of the conversation.According to Connected GenZennials: The CTV-First