20-07-2023 00:01 via adweek.com

Netflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing

Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million paid subscribers. Those additions come after Netflix rolled out its paid account-sharing initiative in more than 100 countries, including the U.S., in May. The company...
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