Netflix will eventually run ads, several industry execs predict

There might be a future in which Netflix users scroll past ads to find the latest season of “Stranger Things," some industry executives predict. Executives from Google and UM Worldwide said Monday they believe Netflix—like most platforms looking to grow—will ultimately serve ads. Netflix, with its nearly 150 million subscribers, has so far been ad-free and insists advertising is not necessary in a world built on direct relationships with viewers.But as