21-05-2024 18:00 via adweek.com

Need for Speed: Liquid Death’s Latest Stunt Goes Top Gun for Jet Giveaway

Liquid Death is taking its patented outrageousness to new heights--literally--by launching a contest to give away a fighter jet nicknamed The Dehydrator worth about $400,000. The sweeps, where consumers can enter as many as 400 times, is aimed at whipping up a frenzy that will drive retail sales during the key summer season for the...
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