17-11-2022 00:16 via adweek.com

NBCUniversal Partners With Top Brands to Transact on New Currencies

NBCUniversal is accelerating its push towards alternate currencies, announcing the creation of a new initiative called The Currency Council. More than 10 top brands--including General Motors, Marriot Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair--across all major holding companies have signed on to the Currency Council, and will transact with NBCUniversal using new currencies. "These innovative...
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