NBCU Threatens to Pull Apps From Roku Devices in Escalating Peacock Standoff

Key Insight: The disagreement, which comes down to advertising inventory, reflects the changing reality of distribution deals as consumer viewership shifts to OTT. The ongoing standoff between Comcast-owned NBCUniversal and Roku is intensifying--and could lead to NBC apps and programming disappearing from Roku devices as soon as this weekend. Roku informed viewers in a notice...