NBC eyes a record ad sales haul for the 2020 Olympics

With one year to go before the torch is lit in Tokyo’s New National Stadium, NBC says it’s on pace to shift more than $1.2 billion in Summer Olympics ad inventory.Speaking to members of the press Tuesday afternoon, Dan Lovinger, executive VP of advertising sales for NBC Sports Group, said that all signs pointed to a record Olympics haul for the Peacock. “We are pacing significantly ahead of where we were at this same point prior to the [2016] Rio Games,” Lovinger said, a