Nature's Bounty names Doner as its latest creative agency of record

Vitamin brand Nature's Bounty has once again moved its creative account to a new agency.The brand has tapped MDC's Doner as U.S. creative and strategy agency of record, ending its relationship with WPP's VMLY&R, which only won the account from Droga5 in January. Droga5, the agency recently acquired by Accenture Interactive, had first picked up the account in 2015.A VMLY&R spokeswoman told Ad Age that the agency did not try to defend the business. "Connecting with consumers and