03-09-2019 21:28 via adage.com

MullenLowe wins Humana's creative account

Humana, the publicly traded national health insurer, has appointed Interpublic Group of Cos.' MullenLowe as its new creative agency of record, effective this month. The selection follows a review managed by search consultancy Select Resources International.Omnicom's BBDO, Humana's incumbent creative agency of record, declined to comment."This is an amazing era of innovation in healthcare and we're excited to expand our reach in the category with Humana," Kelly Fredrickson, MullenLowe p
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