More marketers are flocking to TV, the pandemic’s data gap and Millennial misery: Datacenter Weekly

Welcome to Ad Age Datacenter Weekly, our data-obsessed newsletter for marketing and media professionals. Reading this online? Sign up to get it delivered to your inbox here.Marketers [heart] TVData company iSpot.tv, which does always-on, real-time tracking of essentially every commercial that airs on U.S. national TV, has been conducting a detailed study of how marketers have been shifting their TV ad budgets both recently—as the coronavirus pandemic has escalated—and over time. The