Mondelēz CMO Martin Renaud on balancing a diet of data and snacking

Mondelēz International Inc. Global Chief Marketing Officer Martin Renaud applauds the use of data to inform marketing decisions but also wants his team to rely on intuition.While he seeks data-driven answers from his team, Renaud also wants to know what they personally think about the products. He professes to be “quite obsessed” with brand foundations. And he does his own research, tasting the snacks the company sells, such as Oreo, Cadbury, Toblerone, Belvita and Ritz, as he t